Flying Pig Marathon
Graphic Design I
Summer 2022
A staple of Cincinnati culture, the Flying Pig Marathon is best characterized by its rolling hills, exhilarating atmosphere and more than anything: the prideful people of Cincinnati. The Flying Pig Marathon’s brand image has been long cherished by many. Its symbolism goes beyond the finish line—representing a duality of liveliness and grit. A city with such potential deserves a symbol that reflects this notion; so I decided to give the brand a fresh look.
Research and ideation
Researching the race history and assessing the race’s current brand helped generate a few preliminary ideas to move forward with the rebranding process. After the initial assessment, a moodboard and a round of low fidelity sketches aided in creating a visual first step.
The first round of sketches were narrowed down and refined into a few differing concepts. These concepts were then further narrowed and iterated to generate a final set of digitized concepts.
Concept ideation
Final Logo
Researching the race history and assessing the race’s current brand helped generate a few preliminary ideas to move forward with the rebranding process. After the initial assessment, a moodboard and a round of low fidelity sketches aided in creating a visual first step.
The first round of sketches were narrowed down and refined into a few differing concepts. These concepts were then further narrowed and iterated to generate a final set of digitized concepts.
The newly designed logo, color and typography were incorporated into a mix of imagery and mockups to create an immersive look at how the new brand can effectively be communicated through digital imagery, social media, printed signage and even as a 3-dimensional backdrop.
A race backdrop was designed to incorporate the brand into a 3D environment—allowing racers, volunteers and spectators to capture a moment of accomplishment that features the newly designed brand and its assets.