The Cincinnati Scepter is a brand playbook that imagines what a WNBA team in Cincinnati could be. In an ever-changing world of professional sports, the Cincinnati Scepter are backed by the undying spirit of Cincinnati—tying in its namesake to its visual language. From jersey designs to keychains, the Cincinnati Scepter playbook envisions a world where Cincinnati basketball makes its historic comeback—positioning the Queen City for success in the future of women’s basketball.