In a packing design collaborative studio, myself, as well as three others took on the task of redesigning an existing product’s packaging. Upon analyzing pregnancy tests, we found that the current packaging fails to meet the emotional needs that purchasing, using and learning the result of a pregnancy test can have on a user.
aurora is a newly introduced pregnancy test kit that alleviates the high stress, emotional task of purchasing, using and learning the result of a pregnancy test. aurora alleviates this stress for users by promoting comfort, ensuring clarity and offering a trustworthy experience for anyone—regardless of the desired result.
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Frankie Matthews
Jason Thomas
Karsyn Siegenthaler
Megan Fein